Perhaps driven by fear of retribution for saying what you really think, an indirect method of communication has gained some popularity on the social media platforms of late. It goes like this: 1) a historical fact or spin on one is presented, such as on a past military conflict or a criminal conviction; and 2) there is a sentence at the end saying something like “This is not a post about [the subject matter discussed directly].” Readers who think they know what the post was really about can feel special, whereas others may simply enjoy the bedlam that is the comments section on just about any social media post. Still others may wish the author had opted for directness. Our post today on this non-social (or asocial) media site concerns a case with claims and counterclaims that, on first blush, seem far from the Blog’s bailiwick. First impressions, however, can be misleading.
In Eli Lilly & Co. v. Premier Weight Loss of Ind., LLC, No. 1:25-cv-00664-TWP-TAB, 2025 U.S. Dist. LEXIS 268138 (S.D. Ind. Dec. 31, 2025) (“PWL”), manufacturer A sued quasi-manufacturer B over trademark infringement and false advertising under the Lanham Act and its Indiana state law cousin. Quasi-manufacturer B brought a counterclaim against manufacturer A for defamation based on statements the manufacturer had made to news outlets about its allegations in the lawsuit. To resolve manufacturer A’s motion to dismiss, the PWL court had to delve into FDA issues that we find interesting and relevant to issues facing drug companies these days. The connection, perhaps predictable from the names of the parties, is that the quasi-manufacturer was repackaging and selling the manufacturer’s prescription weight loss and diabetes medications. (For some other posts on the intersection of the Lanham Act and the FDCA, try here, here, here, and here.) This is not the increasingly common situation where a compounding pharmacy does its thing, because the defendant was not a licensed pharmacy, compounding or otherwise. Instead, the defendant allegedly took the plaintiff’s “factory-sealed single-dose autoinjector pens containing 0.5 mL of tirzepatide fluid in various strengths,” repackaged the drug into “lower and/or different doses” in “third-party insulin syringes,” and sold those to patients with unapproved labeling and package inserts. Id. at *3-4. Before plaintiff sued over the alleged trademark infringement and false advertising, it shared the proposed complaint with a few local news outlets, at least one of which also allegedly received a statement saying, “We will continue to take action to stop these illegal actors and urgently call on regulators and law enforcement to do the same.” Id. at *4-5. The allegedly defamatory statements underpinning the counterclaim were:
1. Lilly stated that PWL is an “illegal actor” such that “regulators and law enforcement” should take action against it;
2. Lilly’s Complaint states that PWL is putting its patients’ lives at risk; and
3. Lilly’s Complaint states that PWL breaks apart or cracks open Lilly’s autoinjector pens.
Id. at *7 (internal parentheticals omitted). Because truthfulness is a complete defense to defamation, by bringing this counterclaim, the quasi-manufacturer opened itself up to an early test of whether its conduct was illegal.
The PWL court first gave some background on the Indiana standards for defamation and the truthfulness defense, and then addressed the counterclaimant’s argument that it was premature to rule on a defense in the context of a motion to dismiss. We will skip over that stuff to get to the substance of PWL. Taking the allegedly defamatory third statement first, the court determined that its “gist” or “sting”—terms from the homey Indiana defamation caselaw—was true because the admitted repacking of a liquid drug from an autoinjector pen into an insulin syringe was “synonymous” with saying the counterclaimant “breaks apart” or “cracks open” the pens to extract the drug. Id. at *13. So, the counterclaim was dismissed as to alleged defamation based on that statement. The second statement required little analysis because the pleadings shed insufficient light on whether the repackaging activities put patients’ lives at risk, such as by compromising sterility. Id. at *11 & 23-24. Accordingly, the motion to dismiss was denied on that issue.
The first statement engendered more analysis. The counterclaimant argued that the statement could not be true unless its conduct violated a criminal statute. The court rejected this based on Seventh Circuit law interpreting “illegal conduct” to encompass non-criminal acts. Id. at *14. Of course, the plaintiff’s claims did allege violations of the Lanham Act. While evaluating on the “truthfulness” standard instead of the burden of proof applicable to the claims, the court found that “[d]ispensing the contents of Lilly’s medicines into third-party syringes and changing the packaging, labeling, and dosages contained therein, plausibly violates both the language and purpose of the Lanham Act.” Id. at *19. The PWL court specifically noted the importance to a trademark holder of preserving the quality control standards for the medications it manufactures. Id, at *18. Similar considerations informed the court’s related finding that “PWL’s conduct violates the FDCA,” a finding stated with any plausibility qualifier. Id. at *20. The court noted that FDA approval “constitutes approval of the product’s design, testing, intended use, manufacturing methods, performance standards, and labeling [and is] specific to the product,” and held that the counterclaimant’s repackaged products were not covered by the NDA approvals for medications and, thus, needed their own. Id. at *22-23 (citations omitted). Those products had not been approved, so their sale violated 21 U.S.C. § 355(a). So, the first statement was also truthful in calling the counterclaimant an “illegal actor” based on an FDCA violation. Like we said, this post is not really about trademarks or defamation. Of course, by filing the counterclaim, the quasi manufacturer invited this ruling, which will make its defense of the manufacturer’s claims that much harder. Being hacks for the companies that develop the medications and other innovative medical products in the first place, we are not too troubled by this.
The last part of the PWL decision involved the plaintiff’s argument that its statements, specifically the second one that survived the first part of the motion to dismiss, were subject to the litigation privilege applicable to “all relevant statements made in the course of a judicial proceeding, regardless of the truth or motive behind those statements.” Id. at *25 (citation omitted). As far as we can tell, this is a new one for the Blog. We have had our own cases where we challenged scurrilous statements in plaintiff’s filings and where Rule 11 sanctions for unsupported positions in plaintiff’s filings were at issue. We have also written about proceedings to go after plaintiffs’ experts or journal authors for trade libel. But not this particular animal. In PWL, it came down to a timing issue. Passing around a complaint before it is filed, and presumably other statements made at that point about what a not-yet-filed lawsuit will allege, does not implicate the litigation privilege because the statements are not “made in the course of a judicial proceeding.” Id. at *26-28. This made us think about other targets of medical product manufacturer efforts to protect against misstatements about their (trademarked) products: plaintiff lawyer websites and ads. Just because the lawyers bring one suit or many suits at some point does not mean they can retroactively cloak their pre-suit statements in any litigation privilege. This part of the post is actually about the blight of plaintiff lawyer websites and ads. We are certainly not troubled by limiting protection for those potential vehicles for false advertising.