Before there was reality television, there was a show about nothing. In one memorable episode of that show, the characters become enamored with purportedly non-fat frozen yogurt from a shop in which one character has invested.
When the characters notice that they have gained weight after regularly
consuming the frozen yogurt, the character who has invested takes some of the frozen yogurt to be tested for the presence of fat. After madcap hijinks ensue, the yogurt is determined to contain fat and the Mayor of New York, who also favored the frozen yogurt and believes he has developed high cholesterol, vows to clamp down on false advertising. That was “Seinfeld” and the investor, Kramer, lost his money as millions laughed.
In Burke v. Weight Watchers Int’l, Inc., No. 2:12-06742 (WJM), 2013 U.S. Dist. LEXIS 149249 (D.N.J. Oct. 17, 2013), the plaintiff used to like defendant’s diet ice cream bars—at least some of them—until she learned that each one might have 28 to 50 more calories than was listed on the package. So, she sued as a putative class representative for all consumers of all of defendant’s diet ice cream ban under the New Jersey Consumer Fraud Act, express warranty, implied warranty, and unjust enrichment. She will get at least one more chance to plead non-preempted claims, perhaps by shifting her focus to allegations based on how diet ice cream bars taste compared to real ice cream. The Häagen Dazs dulce split Dazzler surely trounces the defendant’s Dark Chocolate Dulcé de Leché Ice Cream Bar (one of the ones plaintiff sued over but did not buy)–no matter how many hundreds of additional calories the former actually has, it is worth it for those not vulnerable to a diabetic coma.
Continue Reading Do We All Scream For Diet Ice Cream?