This post comes from the non-RS and non-Dechert side of the Blog.
The great post-modern existentialist philosopher John Madden once said, “If you have two quarterbacks, you actually have no quarterback.” This was not the result of a fanciful math equation where you (impermissibly) divide by zero. In American football, except on rare trick plays, only one quarterback will be on the field at the same time (even though up to six players on offense are eligible to throw the ball forward in a given play). Splitting the practice and game snaps nearly evenly between two different quarterbacks tends to be a bad idea. The saying does not really translate to the other football, except perhaps if you swap in “goalkeeper” for “quarterback.” What about product liability claims? Can two separate products cause the plaintiff’s claimed injury? In most jurisdictions, depending on timing, yes. What about 179 separate products to which the plaintiff was allegedly exposed on a regular basis for more than a decade leading up to the diagnosis of his claimed injuries? No way. We doubt that any complaint with that basic fact pattern could even make sufficient factual assertions to get past a motion to dismiss in federal court.
The plaintiff in Martinez v. Kraft Heinz Co., No. 2:25-cv-00377, 2026 WL 1878602 (E.D. Pa. June 30, 2026), sure could not do it in two tries and was not given a third chance. The Martinez plaintiff claimed to have developed type 2 diabetes and steatohepatitis (fatty liver) by the time he was sixteen. He blamed this on his collective use of 179 different food and beverage products that he had been voluntarily consuming on a regular basis since he was 3 years old. His lawyers lumped these together as “Ultra Processed Foods” and threw together a very long and obviously templated complaint to detail the purported risks of these products, their ingredients, and aspects of their manufacturing. Presumably, the core of these allegations could be used to try to support a general link between a bunch of different products and a range of diseases/conditions. Perhaps, the individual products and their manufacturers were selected by the lawyers to be addressed in any complaint rather than coming from the actual list of what foods this plaintiff had been consuming regularly over that thirteen year period. In any event, plaintiff’s first complaint failed to meet TwIqbal standards for causation, which was required for each of his asserted claims. The “shotgun approach” did not “identify any specific products consumed by Martinez, when or how they were consumed, or how that consumption relates to Martinez’s diagnoses,” leaving it uncertain “who is responsible for what.” Id. at *3. Defendants had wisely removed this case from the Philadelphia Court of Common Pleas, where the pleading standards would surely have been more lenient.
The amended complaint, presumably intended to correct the failures the court had previously identified, is what we are discussing here. Perhaps because he knew he could not offer the required defendant- and product-specific allegations he needed, plaintiff also tried to get the court to bite on inapplicable theories of liability. As it was, plaintiff’s second complaint attempted more misdirection and fearmongering rather than offering factual assertions that might have established legal causation. “[A]llegations of increased risk, biological plausibility, and association do not show that any particular product—and particular Defendant’s product—actually caused Martinez’s diagnoses.” Id. at *6. None of the non-Pennsylvania law that plaintiff cited supported that his collective causation assertions could suffice for specific causation. For us, there was a good source of the applicable law not discussed in Martinez that further supports the ruling. Pennsylvania has Suggested Standard Jury Instructions, including one on “factual cause” that would have applied to plaintiff’s claims had they proceeded to trial. The unaltered text of the current SSJI (Civ) § 13.20 is as follows:
In order for [name of plaintiff] to recover in this case, [name of defendant]’ s [negligent] [grossly negligent] [reckless] conduct must have been a factual cause in bringing about harm. Conduct is a factual cause of harm when the harm would not have occurred absent the conduct. To be a factual cause, the conduct must have been an actual, real factor in causing the harm, even if the result is unusual or unexpected. A factual cause cannot be an imaginary or fanciful factor having no connection or only an insignificant connection with the harm.
To be a factual cause, [name of defendant]’s conduct need not be the only factual cause. The fact that some other causes concur with [name of defendant]’ s negligence in producing an injury does not relieve [name of defendant] from liability as long as [his] [her] [their] own negligence is a factual cause of the injury.
The Subcommittee’s notes also cite a number of Pennsylvania cases explaining the specific causation standards, including in cases with multiple defendants, although none of them were cited in Martinez. Taking even what seems to be plaintiff’s allegedly most-often consumed product, a particular brand of cheese slice, its contribution to plaintiff’s alleged injuries would undoubtedly be an “imaginary or fanciful factor having no connection or only an insignificant connection with” his alleged injuries when lumped together with 178 other allegedly harmful food items that plaintiff also regularly consumed. Even if the complaint had been pared down to omit mention of most of the other allegedly harmful food items that plaintiff regularly consumed, it is hard to imagine a plausible allegation that the consumption of these cheese slices was “an actual, real factor” in him developing diabetes in light of his overall diet, to say nothing of his genetics, activity level, and other risk factors. Without much more, it is even more implausible that the same 179 products were factual causes of both of plaintiff’s diagnoses.
Of course, plaintiff and his lawyers made the decision to target 179 different products sold by eleven different companies, which made it much harder to offer factual allegations sufficient to establish plausible specific causation under TwIqbal. Were we deciding the adequacy of plaintiff’s complaints, we might have said plaintiff bit off more than he could chew or had eyes bigger than his stomach, but the Martinez court was overtly sympathetic to plaintiff. It noted that the causation pleading requirement “creates a unique challenge for plaintiffs, like Martinez, who consume a large number of products over a lengthy period of time.” Id. at *4. Frankly, we draw the opposite conclusion from the court’s observation that “Martinez casts a wide net in seeking to hold numerous food producers liable for illnesses resulting from his consumption of nearly two hundred different products over the court of multiple years.” Id. It is not a failing of the law that plaintiff did not have a plausible causation story to assert. It is not unfair that a defendant gets to insist that a liability be based on proof that its conduct caused plaintiff’s injury. Plaintiff’s burden does not diminish because he sues ten other defendants and claims that 150 or so of their products also caused his injuries. The court’s sympathy, though, led it to consider and reject plaintiff’s attempts to get special rules for cases like his.
Plaintiff dragged out Summers v. Tice and the Pennsylvania equivalent, Snoparsky v. Baer, 266 A.2d 707 (Pa. 1970), to suggest that he should get a lessened causation burden under an alternative joint liability theory. Id. at *6-7. Summers is the famous hunting accident case and Snoparsky involved a child’s injury from getting hit by a rock thrown by one of a group of rock-throwing children. “[T]his doctrine exists to redress harms caused by one defendant from within a comprehensive, but otherwise limited, pool of potential harm-doers, only when determining fault is otherwise impossible.” Id. at *7. Plaintiff’s attempt to impose simultaneous liability on eleven manufacturers for making 179 products that were not alleged to be the only contributors to his alleged injuries was not remotely like the limited cases that had accepted this unusual theory. The old DES case in the Philadelphia Court of Common Pleas that permitted alternative joint liability involved identical products made by multiple manufacturers that controlled substantially all the market but the plaintiff could not determine whose DES her mother took long ago. Id. at *7-8 (discussing Erlich v. Abbott Labs., 5 Phila. 249 (Phila. Ct. Com. Pls. 1981)). By contrast, the Martinez plaintiff’s suit sought to impose liability against eleven defendants that made many different products he claimed to have consumed. The Eastern District of Pennsylvania had previously rejected the theory in another case seeking to impose liability for a physical injury on eleven defendants that made different products to which plaintiff claimed exposure over time. Id. at *7 (discussing Klein v. Council of Chem. Assocs., 587 F. Supp. 213 (E.D. Pa. 1984)). “[G]iven Pennsylvania’s hesitance to expand the alternative liability doctrine beyond those involving identical products,” the court could not take the “significant logical leap” to apply it to this case. Id. at *8. Had Martinez acknowledged the need for Erie restraint, the required leap would have been even harder.
Martinez also entertained the market share liability theory that had originated in the notorious California Sindell DES case. It noted that the Southern District of New York had predicted, despite an acknowledgement of Erie restraint, that the Pennsylvania Supreme Court would likely adopt market share liability in a groundwater contamination case involving fungible products made by multiple manufacturers. Id. at *8 (discussing In re Methyl Tertiary Butyl Ether (MTBE) Prods. Liab. Litig., 379 F. Supp. 2d 348 (S.D.N.Y. 2005)). The allegations in Martinez, however, were not close to that fact pattern, including because its defendants sold different products with different alleged problems. If Martinez had checked the Blog, it would have seen a number of cases rejecting market share liability under Pennsylvania law in situations that were much closer to basic facts in Martinez, but a deeper dive was not needed to reject market share liability. Nor did the court suffer the failing of many courts to give plaintiff a third bite at the proverbial apple:
The FAC fails to establish but-for causation because it lacks sufficient facts showing each Defendant or product individually caused or contributed to his harm. Removing one Defendant or one product illustrates the deficiencies—the outcome would not change. Alternative liability and market share liability cannot save Martinez’s claims because Defendants’ products and the dangerous chemicals contained therein are not the same. For these reasons, leave to amend must be denied.
We note that Martinez did not go further and address whether plaintiff’s liability allegations were sufficient. We have our doubts. Plaintiff had alleged that all of the products were designed and marketed to “promot[e] subconscious overconsumption.” In other words, the plaintiff lawyers were following the social media playbook that demonized the edible version of infinite scrolling and minimized personal responsibility. The reptilian appeal of the typical plaintiff tactics may or may not translate to sweeping attacks on food and beverages, whether lumped together under the label of ultra-processed, genetically-modified, shelf-stable, or something else. After all, ascribing negative mental health impacts to the plaintiff’s use of a specific application, website, or chat bot is a far cry from ascribing the plaintiff’s development of diseases that occur in the general population collectively to his consumption of a number of different foods and beverages over the course of many years. As oversimplified, if not unscientific, as many discussions of public health have become, it would be particularly simplistic to make the precise source of the roughly 12 million calories that the plaintiff in Martinez would have consumed from when he started consuming the defendants’ 179 different products until he was diagnosed with type 2 diabetes and steatohepatitis the sole focus. Designing or marketing a food so that people continue to buy and consume it does not sound tortious. It sounds pretty normal. By contrast, how a company’s particular food products fit into larger public health issues like increasing rates diabetes diagnoses among teens is very complex.





