For about 18 months now, we’ve been feeling a bit like Chicken Little (or Henny Penny for those in Europe).
We have been posting about the dangers hidden in the impending implementation of the European Union’s Product Liability Directive (“EU PLD”), and bending the ear of any in house lawyer in reach about taking precautionary steps regarding supply chain risks, insurance coverage, contract terms with component part suppliers and distributors, company communications and other sources of data, and regulatory compliance.
People are starting to pay attention. (One example: an inaugural product liability conference in Brussels later this month, at which we are speaking). But the effective date of the EU PLD is still a few months away, other deadlines press, and how bad will it really be?
We agree that Europe will not be awash in product liability lawsuits by December 31, 2026. Not all member countries within the EU have completed the process of transposing the Directive into national law as yet, and the EU PLD’s standards only will “apply to products placed on the market or put into service after 8 December 2026.”
But we invite you to read the EU PLD and decide for yourself: Directive (EU) 2024/2853 of the European Parliament and of the Council of 23 October 2024 on liability for defective products and repealing Council Directive 85/374/EEC (Nov. 18, 2024).
To our eye, the EU PLD actively, affirmatively, perhaps even aggressively, encourages more product liability litigation.
First, it significantly eases the burdens of proof on those who would bring such lawsuits in the EU. Claimants get presumptions of defectiveness, causation, or both, for a host of reasons, including:
- Because “it would be excessively difficult for the claimant, in particular due to the technical or scientific complexity of the case, to prove the defectiveness or the causal link, or both”;
- Because there was an “obvious malfunction”;
- Because the product “belongs to the same production series as a product already proven to be defective”; and/or
- Because the product was established to be defective, and “the kind of damage that occurred” is typical of the damage seen in other lawsuits.
Second, it expands the definition of a “product” to include most software and things like electricity, expands the amount of recoverable damages, expands the concept of product defect into areas like cybersecurity vulnerabilities and the failure to supply software updates, and expands the statute of limitations and statute of repose.
Third, it creates new disclosure (i.e., discovery) rules for product liability litigation in EU member countries, many of which never required anything like it before. Yet at the same time, the EU PLD does not require EU member countries to recognize attorney-client privilege or attorney work-product protections for disclosed materials, and most member countries do not recognize such privileges.
Fourth, it allows courts to impose a duty on defendants to make their disclosed materials understandable to claimants. It says:
Taking into consideration the complexity of certain types of evidence, for example evidence relating to digital products, it should be possible for national courts to require such evidence to be presented in an easily accessible and easily understandable manner, subject to certain conditions.
Fifth, the EU adopted its own unique collective action law a few years back—the EU Representative Actions Directive (Directive (EU) 2020/1828) –and there does not seem to be any prohibition on resolving EU PLD claims through collective actions. By contrast, in the U.S., the Supreme Court’s Amchem Products, Inc. v. Windsor, 521 U.S. 591 (1997), and Ortiz v. Fibreboard Corp., 527 U.S. 815 (1999), opinions prevent product liability and other personal injury claims from receiving the class action treatment.
Many U.S. in house and defense lawyers may be holding on to hope that “loser pays” rules—rules that saddle unsuccessful claimants with reimbursing defense attorneys’ fees and costs—will stand as a bulwark against waves of new EU product liability litigation.
Loser pays rules do certainly help tamp down frivolous litigation, but they are not uniformly in place across all countries within the EU, and the laws that exist vary in their terms. In some countries, the loser pays only small, standardized amounts regardless of the actual costs of the defense and these are not a significant deterrent. In other countries with loser pay rules, courts retain discretion to limit penalties in the interest of fairness.
Thus, we do not think that loser pays rules will save the day. Moreover, litigation funding can be available to tort claimants in the EU, and such arrangements may lessen the sting of loser pays rules even when litigation is unsuccessful.
There also is no EU-wide restriction on third party litigation funding (“TPLF”), no EU-wide requirement regarding the disclosure of litigation funding, and no immediate plans for an EU litigation funding directive. Don’t expect EU TPLF regulation to help keep a lid on post-December 2026 product liability litigation either.
In fact, there was a recent report on TPLF in Europe (which we discussed here), but apparently momentum has paused on promulgating a litigation funding rule in favor of another study, about how things are going with the EU Representative Actions Directive (Directive (EU) 2020/1828). And note that the Representative Actions Directive itself requires some such actions to be funded publicly or through said litigation funders.
We are not going to say the sky is falling. But we don’t see many rays of sunshine either.






