Every so often, the song nobody wanted turns out to be the one that lasts. Radiohead almost left “Creep” off their debut album because the band itself was embarrassed by it; it became their defining hit. Prince wrote “Nothing Compares 2 U” and gave it away as album filler for a side project he was producing, and it sat largely unnoticed for years before someone else’s cover turned it into a standard. Fleetwood Mac’s “Dreams” was reportedly written in about ten minutes, tucked in among songs the band thought were the real singles, and it ended up their only number one hit. Nobody plans for the afterthought to be the survivor. A Lap-Band preemption decision out of the Southern District of West Virginia this week tells a similar story, except in reverse — almost the entire album got cut, and the one track still standing was never much of a contender to begin with.
The Lap-Band is a Class III device that received premarket approval from the FDA in 2001. The defendant manufacturer acquired the device in 2006 and marketed it until at least 2015. Plaintiff had hers implanted in 2009. Fifteen years later, the device eroded into her stomach and bowel, requiring surgical removal. Plaintiff sued the manufacturer and a string of corporate successors and affiliates asserting failure to warn, design defect, negligence, gross negligence, a state consumer protection claim, negligent misrepresentation, and punitive damages — seven tracks on the album, so to speak. Defendants moved to dismiss on preemption and pleading-sufficiency grounds. The resulting decision in Branch v. Allergan, Inc., 2026 WL 2939572 (S.D.W. Va. Sept. 30, 2026), is a useful refresher on just how far PMA preemption reaches when a plaintiff tries to dress up a different-or-additional-requirements claim as something else.
Plaintiff’s warning claim argued that defendants should have disclosed higher erosion, removal, and failure rates than the FDA-approved labeling reflected. No matter how plaintiff tried to frame it — as a labeling problem or as a marketing-and-advertising problem — the court saw it for what it was — a demand for greater warnings than the FDA required, which is squarely preempted. Id. at *6. The court also found the claim independently inadequate under TwIqbal because plaintiff never pointed to specific facts showing how the advertising actually deviated from the PMA-approved conditions. Id. at *7. Conclusory allegations that advertising was “inconsistent” with the PMA approval do not cut it; a plaintiff has to identify an actual fact-based regulatory violation, not just assert one.
The design defect claim fared no better, and for a reason that should surprise nobody who has followed PMA preemption for more than five minutes. West Virginia requires a plaintiff asserting design defect to prove a feasible alternative design existed. But any alternative design is, by definition, a different design than the one the FDA approved through the PMA process. That is exactly the kind of “different from, or in addition to” federal requirement that Riegel v. Medtronic forecloses. Id. at *6–7. The court lined this ruling up with a chorus of sister-court authority holding the same thing — you cannot use state design-defect law to relitigate the FDA’s own risk-benefit calculus on a Class III device.
Negligence, gross negligence, and negligent misrepresentation got a partial reprieve — but only partial. Id. at *8. To the extent those claims were really failure-to-warn claims in a different costume, they were preempted for the same reasons as above. The one sliver that survives is any claim resting on affirmative misrepresentations about the device, as opposed to a failure to disclose more than the FDA required. The court was careful to note that a manufacturer does not violate federal law merely by saying its FDA-approved device is safe — that is the whole point of approval. It is only when a manufacturer makes other affirmative claims, like superiority over competing devices, that it steps outside the protected zone. Notably, the court never identifies any specific affirmative misrepresentation that plaintiff actually pled. Rather, this is a claim that survives the motion more on the theory that it could exist than on any specific factual allegation that it does.
The next part of the decision is West Virginia specific but noteworthy. The court held claims brought under the West Virginia Consumer Credit and Protection Act are barred for Class III medical devices. Id. at *8–9. This ruling extends the West Virginia Supreme Court’s decision in White v. Wyeth, 705 S.E.2d 828 (W. Va. 2010) — previously applied to prescription drugs — to a Class III device for the first time. Id. at *9. “White stands for the common-sense proposition that where there is a protective intermediate decision-making buffer[,] the patient-consumer is insulated from the wrongs the WVCCPA seeks to redress.” Branch, 2026 WL 2939572, at *10. Plaintiff argued that West Virginia’s high court had never extended White to medical devices and would not do so here. The court disagreed, reasoning that the plaintiff was never a consumer left to navigate a complex medical decision on her own. Id. at *10–11. In fact, she went through not one but two physicians before her Lap-Band was implanted. Class III devices are about as heavily regulated as products get and implanting surgeons are certainly decision-making buffers. Id.
Fifteen years is a long time, and corporate ownership of the Lap-Band changed hands more than once in that stretch. Plaintiff tried to rope all of the successors and affiliates in under a successor liability theory. The court was not having it. West Virginia only permits successor liability where there was an express or implied assumption of liability, a fraudulent transaction, or bad faith in the transaction — and plaintiff did not plead facts supporting any of those narrow grounds, except against one co-promoter. Id. at *11. Call it a one-hit wonder — of four corporate defendants targeted on a successor or affiliate theory, only one made the final cut.
There is really only one sour note in this decision. The negligent misrepresentation claim survives in theory, but the court never points to any specific affirmative misrepresentation that plaintiff actually pled, leaving the door open for defendants to revisit the issue on summary judgment. Seven tracks went into this motion, and only a fragment of one came out the other side still standing. Unlike “Creep” or “Dreams,” though, this survivor was not a hidden gem waiting to be discovered — it is an undeveloped claim that escaped the cutting room floor on a technicality, and it may well not make the final cut either once the record is actually developed. Most of this album got cut exactly where it should have — at the PMA preemption line.





