If you share your life with a dog, you know the drill. You call them by a hundred names. You talk to them like they understand every word (they might). You make decisions about their health with the same care — maybe more — than you would for yourself. So when a dog gets hurt after a medication, the instinct to find someone responsible is entirely human. We get it. But instinct is not a lawsuit. And a lawsuit, to survive, needs facts. Specific facts. Not just vibes, not just “the marketing was misleading,” and certainly not four rounds of amended complaints that keep making the same mistakes.
That brings us to Hartney v. Zoetis, Inc., 2026 WL 2104027 (D.N.J. Jul. 22, 2026), a putative consumer fraud and product liability class action against the manufacturer of a drug for canine osteoarthritis pain. After the fourth amended complaint, the court dismissed the case with prejudice. Four swings. Four misses. Game over.
The drug is a monthly injectable approved by the FDA in May 2023. Id. at *1. Eight named plaintiffs from across the country — Florida, Illinois, Texas, California, Missouri, Virginia, and New Jersey — brought claims on behalf of a nationwide class, alleging that the manufacturer misrepresented the drug’s safety, failed to warn veterinarians and pet owners about severe adverse events, and breached various statutory and common-law duties. Id. The plaintiffs’ stories are genuinely difficult. One dog was euthanized. Others suffered neurological symptoms, lameness, and organ problems. Id. at *2-3. We do not minimize any of that. But heartbreaking facts do not substitute for pleading facts, and pleading facts is exactly what these plaintiffs could not do.
Before getting to the merits, the court had to work through choice-of-law issues for both the consumer fraud and product liability claims. The outcome on choice of law alone eliminated most of the plaintiffs’ claims. On the consumer fraud side, plaintiffs tried to apply the New Jersey Consumer Fraud Act (NJCFA) to all class members. The court rejected that quickly. Applying New Jersey’s “most significant relationship” test, the court found that the relevant factors — where plaintiffs received and relied on the alleged misrepresentations, where their dogs received injections, and plaintiffs’ own domicile and residence — all pointed to plaintiffs’ home states outweighing that defendant was headquartered in New Jersey. Id. at *5-6. Therefore, only the New Jersey plaintiff could bring an NJCFA claim. Everyone else was out on Count 1 right there.
The product liability choice-of-law analysis ran the same way. Injuries happened in plaintiffs’ home states. Their veterinarians were in their home states. The fact that the defendant is headquartered in New Jersey is a “tenuous” connection that does not change the analysis. Id. at *9. So only the New Jersey plaintiff could proceed under the New Jersey Products Liability Act (“NJPLA”).
For the consumer protection claims, brought under the consumer fraud statutes of New Jersey, California, Illinois, Missouri, Texas, and Virginia, the court found that plaintiffs failed to adequately plead causation or reliance. The court put it plainly. The fourth amended complaint “sets forth generic assertions that fail to identify specific representations that were relied upon by their veterinarians or the named Plaintiffs.” Id. at *7. Plaintiffs did not allege what representations their veterinarians relied upon. They did not allege that they actually read the label. And critically, “other than generally alleging that Defendant’s marketing campaign was misleading, Plaintiffs do not allege that they viewed any marketing statements or materials that informed their decision to consent to [ ] injections for their dogs.” Id.
This is important. What plaintiffs saw, what their veterinarians told them, what materials were reviewed before the decision to use the drug — all of that is information entirely within plaintiffs’ control. It does not require defendant’s internal documents. It does not require discovery. Each plaintiff knows what happened at their own vet’s office. Each plaintiff knows what they read or did not read. These are facts that plaintiffs could have provided from day one. The failure to do so — even on the fourth try — is not a gap that could be cured with more time or more discovery. It is a fundamental pleading deficiency that goes to the heart of whether these claims can exist at all. Dismissal is not just appropriate here. It is required.
The court also addressed Rule 9(b)’s heightened pleading standard for fraud, finding that plaintiffs failed to allege “the who, what, where, and when of Defendant’s purported misrepresentations.” Id. The court held that plaintiffs cannot satisfy Rule 9 simply by referencing a representation on a website or in a campaign without alleging when and whether they were ever actually exposed to it. Id.
And then there is puffery. To the extent plaintiffs relied on the manufacturer’s “More Days of Play” marketing campaign, the court found that statements about helping dogs “move and play” and “improve overall quality of life” are classic puffery — broad, vague, commendatory language that no reasonable consumer could treat as a specific factual representation. Id. at *7-8. Puffery is not actionable under any of the consumer protection statutes at issue. Id. at *8.
For the New Jersey plaintiff specifically, the court addressed the NJPLA. Under New Jersey law, the NJPLA is the “sole basis of relief” for consumers injured by a defective product. Id. at *9. That means the New Jersey plaintiff’s NJCFA claim, negligence claim, and breach of implied warranty claim were all subsumed by the NJPLA. The plaintiff tried to dress up her failure-to-warn theories in consumer fraud clothing, but the court saw through it. The allegations were plainly about a defective product and inadequate warnings, which is product liability, full stop. Id. at *10.
On design defect, the court applied the well-established requirement that a plaintiff must allege the existence of a practical and feasible alternative design. Plaintiff offered nothing more than a conclusory allegation that “upon information and belief, safer, feasible, and practical alternative treatments for canine osteoarthritis pain were available.” Id. at *11. That is not enough. It was not enough the first time. It was not enough the fourth time. Plaintiffs apparently tried to correct this deficiency in their opposition briefs, but as the court reminded them, a complaint cannot be amended by a brief in response to a motion to dismiss. Id.
On failure to warn, the court took a sensible path. Rather than wading into the learned intermediary doctrine question — which the court noted is typically fact-bound and not resolved on a motion to dismiss — it decided the claim on warning adequacy. Id. at *11-12. The NJPLA provides that an FDA-approved warning label carries a rebuttable presumption of adequacy. Id. at *12 (citing N.J. Stat. Ann. § 2A:58C-4). Plaintiffs argued that adverse event reports and the January 2025 label change were enough to overcome the presumption. The court disagreed. The adverse event reports were publicly available. There was no deliberate concealment, no nondisclosure, nothing to rebut the presumption. Id. Therefore, failure to warn was dismissed.
One additional point worth highlighting. The court also addressed New Jersey’s direct-to-consumer (DTC) exception to the learned intermediary doctrine. Even setting aside whether the doctrine applied, plaintiffs could not invoke the DTC exception because — consistent with the Rule 9 and reliance failures above — they never actually alleged that they viewed any of the DTC marketing materials that supposedly informed their decision. Id. at *12 n.7. If you want to invoke the DTC exception, you have to allege you saw the DTC advertising. No allegation, no exception.
The court’s dismissal was with prejudice. Plaintiffs tried to state a claim four times. The court had already dismissed without prejudice once. The fourth amended complaint did not meaningfully cure the pleading deficiencies. The differences between the third and fourth amended complaints, did “not suggest that Plaintiffs are progressing in the direction of an actionable claim.” Id. at *12. A fifth amendment would be futile.
Dog trainers say: you can teach an old dog new tricks, but only if the dog is willing to learn. Four amended complaints without curing the same basic pleading failures — the who, what, when, and where of specific misrepresentations; an actual alternative design; a rebuttal to the FDA’s presumption of adequacy — suggests these plaintiffs were not learning. Or perhaps the lesson is simpler — if you want to bring a case about what a plaintiff saw and relied on, you had better be prepared to say what that was. That information belongs to the plaintiff. It was available from day one. After four tries, the court ran out of patience. So did we.






