We do not quite fit the stereotype of the fat cat – at least (we hope), not anymore. But there was a time when at least one evening per week would be marked by scotch and cigars. Our antiquity and iffy physical constitution have now reduced such festivities to two or three times per annum. (We missed last week’s Bobby Burns Night Dinner; missed the poetry, missed the peaty firewater, and missed the conviviality of old friends, some of whom, sadly, have passed on.) Still, as the most interesting man in the world might say, while we do not always smoke cigars, when we do, we like Rocky Patel cigars. So imagine our curiosity when Bexis sent us a case with Rocky Patel in the caption. The case is Rocky Patel Premium Cigars, Inc., et al. v. Bonta, 2025 WL 3903972 (S.D. Cal. Dec. 23, 2025). That “et al.” on the plaintiff side includes some other fine cigar makers, such as A. Fuente, as well as distributors and trade associations. Fuente cigars, such as the Hemingway Short Story, are splendid. We had a rooting interest in this case. The defendant, Bonta, is the California Attorney General. So we really had a rooting interest. On the theory of smoke’em if you’ve got’em, we could not resist scribbling about the Rocky Patel case this week, even if its application to our daily practice is even more iffy than our geezerish health.
We previously blogged about a tobacco decision that applied Buckman preemption against an Iowa consumer fraud law clamping down on vape tobacco products. The Iowa law created a registration regime that explicitly incorporated federal premarket standards as a determinative factor for market access. That is, Iowa was asserting enforcement authority that belonged exclusively to the Food and Drug Administration (FDA). Hello, Buckman preemption. Iowa’s law would have had a better chance of surviving if it was a flat-out ban.
Now we come to today’s case, a decision from the Southern District of California that goes the other way, but still offers backhanded support for Buckman preemption in the drug/device area. The Rocky Patel case concerns California’s ban of flavored tobacco products. The statute at issue is Cal. Health & Safety Code section 104559.5. The California AG established and maintained a list of unflavored tobacco products (“UTL”). Any tobacco product not appearing on the UTL after it is published shall be deemed a flavored product banned by the statute. There is an out “if the FDA has indicated that the product does not require such approval.”
The cigar sellers argued that “premium cigars, as defined by federal regulations, are exempt from the federal premarket tobacco product application process” and, therefore, they cannot be flavored products within the meaning of the California statute. Just a little thought should lead one to the conclusion that premium cigars are not the sort of flavored tobacco products that the California solons had in mind. It is not as if kids are looking to puff on $30 cigars because they have the flavor of .. of what? Not fruit or vanilla or treacle; rather, it is the flavor of tobacco. Really good tobacco. It is a grown-up flavor. It is an acquired taste. And, just possibly, it is a flavor preference that is none of the government’s business. People gripe about Big Tobacco. What about Big Nanny? What would Winston Churchill and Sigmund Freud say about California’s silly law? (Or have they both been canceled?)
In any event, the cigar sellers challenged the California statute. They asserted five causes of action: (1) violation of the First and Fourteenth Amendments; (2) violation of the dormant Commerce Clause; (3) violation of the Supremacy Clause (implied preemption); and (5) violation of the Due Process Clause. The complaint sought injunctive relief. The first test for a preliminary injunction is likelihood of success. In assessing that likelihood, the court focused on express preemption, implied preemption, and the First Amendment.
The federal law at issue is the Family Smoking Prevention and Tobacco Control Act (the TCA), which amended the Food, Drug, and Cosmetic Act (FDCA) to give the FDA regulatory authority over aspects of tobacco. The structure of the TCA makes preemption something of an adventure. The TCA contains a broad “preservation” clause allowing states to regulate more stringently (including outright bans) than federal law, followed by multiple preemptive carveouts, in turn followed by a savings clause allowing state regulation of tobacco “sales.” This byzantine preemption/savings structure renders the express preemption aspect of the Rocky Patel opinion not perfectly analogous to our drug/device sandbox.
First, the court held that the plaintiff’s express preemption argument was unlikely to succeed. The issue was whether the state’s UTL statute and implementing regulations “establish requirements relating to premarket review that are different from or in addition to those established by the TCA … or whether the UTL regime establishes requirements relating to a permissible sales ban on flavored products, such that it falls within the Preservation and Savings Clauses.” This issue turned on an interpretation of what “premarket review” means. The court ultimately decided that the preservation of “premarket review” as a basis for express preemption would cover a fraud on the FDA claim or a state redefinition of categories subject to PMA, but not this flat sales ban.
As for implied preemption, the court agreed that a state enforcement system “parasitic” on the FDCA (like the Iowa vaping statute in our earlier blogpost) would be preempted. But the court deemed California’s flavored tobacco ban as being non-parasitic. The court distinguished (and somewhat demeaned) the Iowa decision. According to the Rocky Patel court, California’s ban on flavored tobacco was a public health measure, and thus the dreaded presumption against implied preemption applied. As the court saw it, the federal tobacco regulation generally constituted a mere floor that state laws could exceed. A state ban does not rely on FDA regulatory standards as an enforcement mechanism. Since the federal tobacco statute intended to preserve a large role for the states, nothing in drug (Nexus Pharmaceuticals) or device (Buckman) cases prohibited state reliance on FDA determinations to enforce its ban. The ban does not rely on the FDCA; rather, it relies on historic state power to govern tobacco sales and the statutorily established federal regulatory floor for regulation of tobacco products. In the context of tobacco sales regulation, incorporating federal standards into a state sales’ requirement is not “enforcement” of federal law.
The plaintiffs argued that the California statute “restricts the manner in which premium cigar manufacturers and importers may describe their products and thus their commercial speech.” The court rejected this First Amendment argument, but at least did acknowledge that the ban triggered First Amendment scrutiny under the Central Hudson test for evaluating restrictions on commercial speech. In applying that test, the Rocky Patel court held that that statute’s “creation of a rebuttable presumption where a manufacturer describes its product as having a characterizing flavor is narrowly tailored to serve the State’s interest in banning flavored tobacco products.” Moreover, the UTL “does not prohibit manufacturers from using any descriptions but merely seeks to further the goal of ferreting out flavored products by drawing special attention to these products that the manufacturer itself describes as being flavored.”
That “merely” is doing a lot of work. But we think the “ferreting” word is appropriate. Maybe Big Nanny is also Big Ferret. Maybe the California UTL law is constitutional, but it is also, as Justice Stewart said in his Griswold dissent, an “uncommonly silly” law.