Foster v. Nestle USA, Inc., 2026 WL 893348 (N.D. Ill. March 31, 2026), is not a drug or device case, but it is noteworthy because the court held that there was no private right of action under the Illinois Food, Drug, and Cosmetic Act. Then again, the case is about chocolate, and chocolate has an effect on neurotransmitters as powerful as some drugs. Chocolate can induce feelings of love. Or satisfaction. Or guilt. It is pretty powerful stuff.
But what exactly is chocolate? That is the question in Foster. Answering that question is Judge Steven Seeger, whose logic is exceeded only by his prose style. Here is the first paragraph in Judge Seeger’s Foster opinion: “Stephanie Foster has a sweet tooth, and she wanted to sink her teeth into a mouthful of chocolate. By the sound of things, Foster is a foodie. She didn’t want just any chocolate. She wanted 100% real chocolate.” The opinion draws the reader in, like the smell of toll-house cookies. Note the present tense, the short words, and short sentences. There is alliteration, but it is not overly done. Judge Seeger could probably write better ad copy than most Madison Avenue agencies.
Advertising, in a sense, is what the Foster case is about. It is yet another food false advertising case, in which a plaintiff (really the plaintiff lawyer) is playing a hyper technical game of Gotcha. The plaintiff bought several bags of Nestle chocolate chips. (Judge Seeger mentions that it is a little strange that the plaintiff bought her bags from different retailers – as if “she was claim shopping while chocolate shopping.”) Judge Seeger tells us that the labels on the bags promised “any hungry consumer that the bag contained ‘100% real chocolate.’”
The plaintiff cried foul upon discovering that the chocolate chips contained soy lecithin and natural flavors. (Of course those ingredients were plainly listed on the back of the bag.) She claimed that the soy lecithin and natural flavors made the “100% real chocolate” statement a 100% lie. She filed a class action complaint containing six claims. The first three claims fall under consumer protection statutes. The last three were a couple of breach of warranty claims along with negligent misrepresentation.
The defendant filed a 12(b)(6) motion, which the court granted, concluding that the “complaint is half-baked and is 100% dismissed.” As part of what we perceive to be a welcome and growing trend, the opinion includes pictures of the bag of chocolate chips. The court, while plainly having fun with the case, faithfully recited the plaintiff’s damages theory, which was that chocolate chips boasting 100% authenticity were priced higher than chips lacking that boast. But the court also faithfully followed the laws supporting the claims, which “require a false or misleading statement that deceives a reasonable consumer.” The court concluded that “No reasonable consumer would need protection from Nestle’s bag of chocolate chips.” The reasonable consumer standard is objective, not subjective. No reasonable consumer thinks that chocolate contains only the byproduct of cacao beans. Maybe Forrest Gump said that life is like a box of chocolates because you never know what you’ll get, but any consumer of chocolate knows that they are getting a composite product. Sugar is just one example of something added to chocolate. There is a decent chance that, as a kid, you once made the mistake of gobbling some pure cacao powder. If you did so, you grew alarmed at the unpleasant, bitter sensation. That stuff plainly needed something else to make it luscious. Modern chocolates contain milk solids, added flavors, modifiers, and preservatives. The common, everyday understanding of what is in chocolate is confirmed by FDA regulations, which list a variety of constituents of chocolate foods, many of which have nothing to do with cacao beans. The National Confectioners Association is in accord, as are many other authorities (including public health journals and MIT).
The fact that the other ingredients are listed on the back of the bag is important, though not necessarily dispositive. There is Seventh Circuit authority that an accurate fine-print list of ingredients on the back does not foreclose as a matter of law a claim that an ambiguous front label deceives reasonable customers. But the reference to 100% chocolate on the front of the bag does not deceive reasonable customers. Judge Seeger reasoned that “Courts don’t have to treat consumers like eggshell-skull plaintiffs, wandering bewildered down the grocery aisle in the Land of Confusion. And at some point, it is not asking too much to expect a reasonable consumer to read the list of ingredients if they’re unsure.” The court refused “to check common sense at the door.” Courts should not “bend over backwards to find ambiguities.” A “true chocolate lover” would not be hoodwinked by the reference to “100% chocolate” “and a reasonable consumer wouldn’t either.” There are far too many consumer fraud lawsuits that dance on the head of a pin. The Foster opinion offers a blueprint for emptying those lawsuits into the garbage can.
We also enjoyed the Foster opinion’s sweet prose and delicious common sense. Our profession could use s’more of such clarity.